OntoSearch

If really want to know how to make money on the web, then initial get your self a website. Once you have completed that, use search engine optimization, or SEO, to give yourself the best chance for your website to be listed high enough on the Google search engine result listings as to provide you with sufficient free of charge advertising to allow you to make money.

Of course, you want a product, but these are simple to come across. You can sell somebody else’s product under an affiliate program, buy the Private Label Rights to an ebook and change it to be your own, or even produce your own. None of these is tough to do if you know how to do it, and you have many diverse choices as to the kind of web site you may well want to use to make it simpler for you.

I am going to skip what should be the topic of other articles, and go straight to SEO, simply because it is great search engine optimization that will get you a high listing. There are quite a few methods in which you can format both your HTML/CSS and the text on your page to make certain that you get the greatest achievable result given the keyword you are utilizing, and the content of your web page.

Some of these involve optimization with the HEAD section of the source code, that is not seen by the reader but us undoubtedly utilized by the search engine spiders in their algorithmic calculations of the relevance of your page to the keyword, and others with respect to the contents of the BODY section of your page, that both spiders and readers will see.

Before discussing these, though, let’s very first discuss keywords and what they really are. Keywords are the most critical part of world wide web advertising, but quite a few individuals still do not fully realize what they are. If you want to make money on-line using search engine optimization, you have to fully recognize keywords and their use in SEO.

If you are searching for details on-line for, say, the history of canal locks, you may well use the term ‘history of canal locks’, or just ‘canal locks’, or even ‘the history of locks’. These terms are keywords, whether or not they consist of 1 word or much more than one. Let’s look at ‘the history of locks’. Google initial removes what are recognized as the ‘stop’ words, such as ‘the’, ‘a’, ‘of’ and ‘and’.

It then looks for web pages in their listings that contain all of the individual words left in your keyword, of which in this example there are two – ‘history’ and ‘locks’, then those that contain only one. If your web page has been listed, the search engine spiders will have determined the relevance of it to the keyword, and then to the partial keyword. It will then list all the pages it finds containing ‘history’ and ‘locks’ according to the calculated relevance to these words.

This is where your search engine optimization comes into effect: you have to persuade the search engines that your web page is more relevant to the search term, or keyword, than any other, and your success, or lack of it, will be reflected in your search engine position. Hence the importance of SEO.

You can emphasize that significance by including the keywords in your TITLE tag, that only search engine spiders will see, and also in H1 heading tags that readers will see. You can use the keyword in strategic positions, such as in your first 100 characters and in the final paragraph, and also restrict its use to no far more than twice in your first 500 characters, and no far more than around 4 or 5 times in a 400 word article. Some believe even that to be too quite a few these days.

You also have to use language and vocabulary that permits the spiders to establish that your web page is about canal locks and not security locks, since the title ‘the History of Locks’ does not provide that distinction. That is where Google’s latent semantic indexing (LSI) algorithm comes into play.

There are numerous other methods in which you can make dollars online utilizing search engine optimization on your web pages, and once you have learned and applied these in your world wide web advertising campaigns you will have a far better chance than most of getting your web page listed high in the Google listings, and those of the other search engines, and so acquiring you lots of free of charge advertising that is critical to your success.