OntoSearch

The keyword in bold or strong tag specifies that it has slightly much more significance than other text on the web page. These bold keywords are given a second look and taken into account by the search engines. Therefore, with particular SEO algorithms, the search engines such as Google, MSN, and Yahoo will give emphasis to the keywords that are highlighted making use of bold or strong tag.

The bold tag <”b”> represents the encapsulated keyword in “bold” font. But, with the change of font, it does not change the semantic meaning of keyword. If you read the sentence that contains keyword inside <”b”> tags for instance, then you will read encapsulated text with no unique anxiety at all. The syntax for bold tag is:

your text is typed here .

The strong tag <”strong”> represents the encapsulated keyword in “bold” font. Unlike the bold tag, it changes the semantic meaning of keyword. If you read the sentence that contains keyword in side <”strong”> tag for instance, then you will the read encapsulated keyword louder and far more boldly when compared with bold tag. The syntax for strong tag is

<”strong”>your text is typed here

According to Matt Cutts’s SEO video on qualities of a excellent website video, he said that Google treats the bold and strong tag with the same weight-age. Well, if you are into the finer details of the semantics of markup then it is prefer to use <”strong”> tag. On other hand, if you are into minimizing typing time then it is prefer to use <”b”> tag.  As a result, <”strong”> tag is used to maximize the compliance with standards and recommendations.

On the net, there are many websites that have bold the whole web page or paragraph. Several men and women do the exact same to make the letters stand out, but in return it affects their web page as they can lose the effect of making use of these tags. It does not give priority to the words that you might want to stand out for readers. Therefore, it is needed to use “b” or “strong” tags to emphasize on specific keywords on a web page rather than irrelevant words. By bolding the keywords, the search engine bots scan the page and gives far more significance to the keyword in the bold or strong font.

Lastly, although preparing the web page, one must not bold the entire page or paragraph by utilizing “b” or “strong” tag. Importantly, 1 need to only bold keywords or links with anchor text.