OntoSearch

This article is about how to make WordPress search engines friendly, and optimized for.A default WordPress installation is SEF sufficient, which indicates that the

structure itself performs fairly excellent in Search Engines. But with these hints, you will give your posts the very best environment as achievable to compete in the Search

Engines Results Page (SERPs).This guide is divided in five points:

Website structure

Present your web site with the greatest looking face showing to the Engines robots that scan and index your work. Content organization Do not play messy: if you give

order to your content, it will be far more searchable. Write content A couple of suggestions about how to write your content optimally – not only for Search Engines. Interact with

other people Subtitle is: Don’t just publish your stuff. It’s about being “social” when blogging. Help Search Engines Directly Some final hints to perform well and

maximize the power of your blog.

Website structure

Optimize your theme markup Initial of all, assure that your theme markup (both CSS) follows the W3C standard guidelines.Put posts content’s code as higher as

you can in , the code block of your sidebar menu ought to follow the main content.

Permalinks

Have static URLs for your posts. Unless you own a news weblog (for which news evident freshness is force), I suggest to adopt this permalink structure:

/%category%/%post_id%/%postname%/. It drops the defaut inclusion of date info in favor of far more descriptive URLs, with a considerable keyword inside (that

is the category name). Keep in mind: unless you’re familiar with HTTP code status redirects AND search engines indexing behaviour, DO NOT CHANGE YOUR

PERMALINK STRUCTURE once your internet site gets indexed and posts linked. Link between posts having the same topic or subject “If 1 is reading an article

focused on a specific subject, probably he’s interested in reading other posts about the same, or at least comparable, topic”. Do you agree with this sentence? Believe

me, search engines do.

All you have to do, is to facilitate the chances of jumping between articles. Link every post with other people by the same category (maybe my plugin can help you),

and also link posts that are in some way related each other, even despite the category info (try Related Entries plugin).

Categories

If you write articles on diverse topics, you should organize them in categories. Open a category for every topic, and be descriptive in its name decide on.

Then, be strict when it’s time to categorize your posts. Don’t worry about open a new category, if it’s required. Organizing content into categories helps both

visitors and search engines to simply understand what your articles are about, and to search them. Don’t forget to place a link to the filing categories, for each

post, in your template!

Posting order

If you already know the number of articles you’re about to post for next, and you already know that some of them will be about the subject region A, and some other

about another topic, say B, then try to post all your article about A, before you start posting about the topic B. If you can, do not alternate topics, but make a post

being semantically related with its previous, naturally following them.This will give continuity to your content posting, and will add strength in the engine’s view of

your internet site. Make your content searchable WordPress gives two ways to search content: the search form,

and the archives. There’s not a lot to say about the search form (but maybe you want to track your user’s searches with a particular plugin).

But about archives, I suggest to give up the archive by date, in favor of the category-based 1: users will be likely to search articles by content, and not by

publish date. I’m positive yourstatistics will confirm it.Tag your posts: Did you ever see a tag cloud? It’s a direct and extremely fast way to: 1) see what a blog is

mainly about, and 2) come across posts focused on a particular subject.With the keyword tag plugin you can assign keywords to your articles: for every post, you will have

links to searches for other posts tagged with the same key. Since this plugin stores tags in a custom field named keywords, it’s especially useful when applied in

tandem with the meta keyword plugin.I have noticed that the use of this tag plugin, in conjunction with the meta keyword one, gives great advantages on services like

Technorati (without doing the claim for this blog, people are able to come across my posts in Technorati by searching the tags I select for them).

Writing content

Content:

What you are going to talk about, is all up to you. But you can aid both human readers and search engines, making your content friendly. What does it mean,

practically?

When you have found an fascinating subject for your post, try to write an write-up that exhausts the subject matter in a single post; do not break up the write-up in

multiple posts: if you have long text, break it with a “read more” link, and don’t be afraid to use lists and paragraphs to separate periods (this helps readability).

If the subject is genuinely wide, write a post for every sub-topic, and exhaust it in the article.Start your post with 1 or two sentences that summarizes what

the article is about. Repeat key-words and key-phrases of interest inside your post, and emphasize them with a bolder font weight. Once you’ve finished, read

again your text, and make it shorter. Summarize, and do not go off-topic. Do not forget to check text for errors: avoid mispelling, typos, and grammar mistakes!

Linked resources need to assist your post communication, deepening the subject. To do it well, merely follow these rules: If you cite a resource, link it. If you think

that a resource can be useful to your readers, link it, too. But do not location random or useless links. Place links naturally into text, don’t put them in a

meaningless list at the end of your post.: a link need to be a phrase that fits great into the flowing of text. Give descriptive names to link anchors: don’t call a link

“click here”. Give much more descriptive titles to your links. Link regularly: no javascript, no server-side click counters, no cloaked nor shorted URLs. These rules applies

both to internal links (links that point to a page of the exact same domain they’re on) and external links (a link pointing to one more resource on the web).

Post titles

Once you have the content ready, think to its title.Locate a short phrase that is well-descriptive of your content, possibly not shorter than three words and not longer

than seven. Then, run a search on your favourite engine for your title. See if somebody appears in the 1st page with the exact match of your sentence.Try a

search with only the keywords of your title. Take note of how much results you get, and of who your competitors are.Do the exact same for every feasible title you’ve

thinked at.

Then, think again at your title: be original, try to figure out what will be the keyphrases or keywords that 1 would type in a search to locate an write-up like yours. If

this match with your title, then use it! Interact with others (do not just publish your stuff) Open comments, encourage visitors to comment your posts: location an

evident Comment link, ask questions in your articles; in other words: set up some space for your visitors in which they can express themselves! Comments are

content; a great comment is related to your article and can add value information to it.

Track back other’s posts

If your post deeps something discussed on another blog’s post, or if you take a post just as reference to write your own, then link it and use the Trackback

function to send a ping to the post you refer to. There will be a link to your post in some other’s 1. Ping only posts that you cite in your article or that are, at

least, strongly related with yours. Don’t DO TRACKBACK SPAM! Once you’ve written your own, Comment other people Locate an additional blog article related with the topic

your post is about. Read it carefully, believe on it and then, if you have something to say, leave a comment.

Comment intelligently, Do not SPAM COMMENTS!

Don’t be shy about leaving your Website’s URL, just bear in mind that quite a few adds rel=nofollow to any link in the comment area.Use the Description meta tag, as

following:

This description will be displayed in Search Engine Outcomes Page in some cases, so use a short phrase

that describes well your weblog, and invite users to go to it.

You could also use a personalized description for each post, page, and category page. I suggest to use the meta description plugin for this purpose.

Finally, add the Keywords meta tag. It’s useful if you customize it for each page of your blog, and show, for each post, only the really particular keywords. The meta

keyword plugin can aid you: it takes keywords from the custom field named keywords of every post. They will be likely the same as your post tags, if you tag your

posts (see) . This excellent plugin automatically generates a fully-featured, and fully-customizable Google Sitemap of your WordPress blog. It automatically updates

the sitemap each and every time you update your blog, and then pings Google. This plugin’s result can be truly fine-tuned.

Ping services

Use the Update service function, to inform tracking services that you have updated your weblog. By default, WordPress pings rpc.pingomatic.com, which is good

(if you do not want to change this, you do not have to). But if you want, you can add/remove services to ping from the list. There is a list of ping services you can

refer to when modifying your Update Service list.