OntoSearch

Definition, analysis and optimization described in the pages of search results (snippets) through the meta description tag describes.

Improving the text quoted this description (description) is very important to increase the rate of CPM, On the official Google Webmaster Blog, has posted a tool for webmasters and Google also have a team Snippet Team, this snippet demonstrates a very important and everything is just the beginning.

Now that you know well how the snippets then. We’ll have to go deep into research on it:

The quality of your snippet – the short to allow the characters to preview search results – have a direct impact on the ability of your site is not, and click or indirectly to the traffic from Google. Google has many strategies to choose from snippets (you will return to this later) and you can customize them by providing information through the meta description for each of the URL.

Why do you pay any attention to meta decriptions?

Google snippets to reflect the contents of Web search results. Google usually preferred to meta description of the page (if any) because it gives users some get the clear content of the URL. It will help users get accurate results faster and avoid looking to find the contents to users, and depression cost web traffic. Keep in mind that meta descriptions contained in the sequence tag will not be in this category and are less likely to be shown compared with other information such as a snippet. One important thing is if the meta description can help increase the percentage of clicks they do not affect anything to rank your site in search results.

How to create quality meta description

- Create a different description for each page

- Describes the use of duplicate or similar across all sites will not be useful when each page appears in search results. This case, Google will not show preference to the meta description. Create described trust, reflect the content of each page. Using the described level domain name for home pages or general, then apply the description page level for the rest.

You should list the ingredients priority on your website, because if you do not have time to make each description for each page, then at least create a description for the URL as important as the home or Other popular sites.

Description must contain important information

Meta description does not necessarily have structure, you can add a data structure related to the page. For example, a message or a personal blog posts can list author’s name, date or information messages. This information can provide the user with information useful otherwise hard to not be used as the snippet.

Similar to the product page contains some important information about course pricing, dates, producers …. Card lock descriptions can contain all the information on. For example, the analysis described in the card related to the book “Search Engine Optimization For Dummies”. This is the most information about the book:

Not reasonably described:

There are several reasons for the card of the work described above is not considered a good description on the search results:

* The title of the book completely overlapping with the title of the Web. * Information in the description right and duplicate; author in this case, “Peter Kent”. * Lack of information in the description, for example, people do not know “Kata” are? * Lack of distance and how to prevent mark description is difficult to read.

All these factors make the user viewing the search results page will take time for analysis and description of course they often ignore links to this page. So rotten, a description is optimized better for reference:

As we see, the description on the elimination of duplicate information and more detail while the information more clearly separated. You just add a little less power in order to describe the quality by adding price, length of the site, other useful information for users.

Programming automatically generate descriptive

Multi-page news, then creating the correct description for each message is quite simple because each article is very difficult to write while creating a separate description is semantics only slight effort. For pages that the database is big writing descriptive tags manually is very difficult. In this case

creating automatically described as very encouraging as long as not turn them into text with nature ooij spam. A better description is a semantic description and rich that we mentioned above.

Section describes the quality

Finally you should make sure the description you use it is to describe …. Because it is not shown directly to the page, so description vulnerable ignore quality. However, it is shown in the results pages of Google search – if the quality of description of this set requirements. Just a little effort is only a card, you can create a reasonable description and it helps show the exact contents of Web pages in search results. It not only improve the quality of your website but also offers potential customers for the page.