June 16th, 2011 
Admin
What does it take to get ranked well in search engines? If 2 web sites were equal why does 1 get the coveted top spot and the other second fiddle?
Text is what gets crawled
Period
Not pretty pictures, not fancy flash, not pleasing aesthetics, but plain Jane text.
Be verbose and you’ll rank higher in Google and the other search engines than a comparable web site (all other things being equal) that is less verbose. Being verbose can be as critical as onsite search engine optimization techniques.
How did I come to this conclusion?
Write-up Advertising, Google that phrase.
Write-up advertising tactics are offsite search engine optimization tactics. I’ve tested write-up advertising and compared the boost in ranking with other forms of promotion. If you write an write-up and are lucky enough to get said article accepted in a high page rank, high visitors, trusted (by Google) authority article directory… You will CRUSH a site that does not have those powerful backlinks pointing to it.
I’m of the opinion that a new site need to NOT be written for human consumption unless and until it ranks where you want to be found in the serps.
I’ll decode the tech terms:
SERPS: In the SEO industry it means Search Engine Outcomes Pages
Backlinks: Backlinks are incoming links to a web site or web page. In the search engine optimization (SEO) world, the number of backlinks is 1 indication of the popularity or significance of that web site or page. Outside of SEO, the backlinks of a webpage may possibly be of significant personal, cultural or semantic interest: they indicate who is paying attention to that page. Backlinks are also recognized as incoming links, inbound links, inlinks, and inward links. (source: wikipedia)
Cached: A cache is used to speed up specific pc operations by temporarily placing data, or a copy of it, in a location where it can be accessed far more rapidly than normal.
Below are some oversimplifications that I’ll add for the purposes of illustrating seo techniques for non techies. The precise number of days it takes Google to crawl is truly a closely guarded Google organization secret.
Google Trustfilter: that indicates the Google spider (aka Googlebot) has come around two or far more rotations of the earth. During the initial pass “you purport your web site is about X”, googlebot will not take your word for that, it has to look to see for itself
The second pass… Googlebot see’s that you still have the proper combination of content and keywords and so far you’ve not performed anything untoward like hidden text, keyword stuffing, obtaining trash inbound links from sleazy link farms. Googlebot sees that your web site is indeed about X.
Now you’ve passed the Google trustfilter.
Do that one far more time and if your competitor’s internet site has not matched you, you’ll get cached and will no longer have to prove you belong there… The other guy will have to prove he belongs in second place behind you.
Search Engine Ranking is a competitive war of attrition: one side adds blogs, the opposing side counters, 1 side adds incoming links from on the web photo albums, the other side counters by matching that tactic as well; 1 side adds incoming links from article directories… the other side falters or is asleep at the wheel… and you win!
David Bruce Jr is a professional blogger with over 100 blogs dating back to 2003 and runs Frederick Web Promotions, a Maryland Search Engine Optimization Consulting firm. Google this phrase: local Google advertising. Look where Google is, now look where Frederick Web Promotions is, then contact David Bruce Jr if you want your organization, corporate or organizations site to perform in Google.
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