OntoSearch

In my last keyword building article I wrote about how to choose keywords that would generate the highest return with the least quantity of work.

I demonstrated how employing advanced search strings and recording Overture data can be employed to discover keywords with quite little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes simpler.

The next step in Keyword Building is learning how to organize a web site around a keyword list for quick ranking and greatest results. The following is my strategy for performing so.

What You’ll Want

A finalized list of keywords as well as their corresponding search volumes and number of competitors. Excel, or some other spreadsheet program. An understanding of the site’s industry, and which terms are semantically related. Enough SEO knowledge to decide which words from your list are “low competition.”

Low Competition Keywords

“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:99 inachor and intitle competitors for the term1,300 searches for the term every month330.8 average backlinks for a top 10 result4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers concerning the 9th result:It has only 8 backlinksIt also has a PR of

Meanwhile the 10th result has…240 backlinksPR of 3

This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the very first page. The answer is two-fold:The 9th result is a sub-page optimized singularly for that search term. The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches each and every month is extremely “low competition.” However, since it has optimized a page for the search term, and is well trusted by Google, it quickly ranks.

When organizing your keywords, picking out the “low competition” words is an integral component to driving traffic. Devote a page to every single word that will quickly rank from your list, optimizing the title tag, h1 tag and keyword density.

Bear in mind, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords

Keywords that will require a link-building technique prior to ranking are considered “high competition.” High competition keywords ought to be broken down into semantically similar groups. Intuition is largely employed to separate the keywords, but here are a few universal guidelines:Maintain the groups under 6 words each.Group phrases together with a lot more than 1 word in typical. Check to see if two keywords return comparable outcomes in Google. No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also decide on 1 word from each group which is the most crucial to get ranking. That term need to be what is in the anchor text of your links when you start a link building campaign.

Overall, this technique will save you hours of fiddling and tweaking. Remember, SEO is no various than any other enterprise method – it requires a plan. Practice these ideas and you will see success.