OntoSearch

At market analysis conducting, seo-experts need to investigate market activity of competitors without fail. It is required to correctly build own promotion strategy, to borrow successful competitors decisions and to avoid appreciable errors.

Nevertheless, those organization competitors who are known according to offline environment, not usually will be the competitors for a web-web site in the electronic environment. For example, for the manufacturer having his own web-site, it is simple to come across a rival between World wide web stores, but they could not interact at all in offline environment. Thus, in on the internet it is necessary to carry out additional researches to reveal direct web-web site competitors.

1 of the revealing methods, regardless of whether the internet site is competitive or not, is definition of its semantic kernel. I.e. on what keywords executed its promotion. There are distinct methods of a competitors key inquiries set definition. In specific, seo-specialists can see meta-tag «keywords», in that way having learned, on what keyphrases web-developers positioning themselves. Also exists an chance to define the anchor-texts of rival’s links by means of different seo services. And on the basis of it to add the data on its semantic kernel. Even so, applying the above-stated ways, there is an opportunity to make a mistake. Simply because the web-website promotion attempts for the specific keywords can not mean their success at all. And this internet site can be at the very first locations of SERP by absolutely other inquiries. Possibly, a lot more low-frequently. And precisely they will be that semantic kernel which in fact works at present.

To define a realistic state of affairs is rather challenging. It is practically impossible to foresee all variants of inquiries to check up their position in SERP. But there is an chance to do it automatically, and thus it is really straightforward. Making use of service Seodigger.com, having tape-in into a search field the address of analyzed web-web sites, in some seconds it is achievable to receive the list of those inquiries, on which a web-websites are within the limits of the initial 20 positions under Google versions.

For example, if we want to define by what inquiries for Google a internet site www.audi.com is on the lead positions, it is achievable to instantly receive this statistics and to see, that at the top20 of this web-web site are 1105 search inquiries, from which 74 – on the initial position of SERP, 76 on the second and 78 on the third by outcomes of check of all domain

And 133 search inquiries, from which 40 – on the 1st position of SERP, 13 on the second and 27 on the third by outcomes of the major page.

Obtained these data, it is possible to compare them with received earlier and being guided on these data, go on to create the competitive strategy.

Not registered user can look only separate pages of web-sites. To check out the all domain (which includes all internal pages of a web-website), it is essential to be registered. Also not registered user has a restriction no a lot more than 5 viewings at an o’clock.