OntoSearch

Bing back my Baby to me – Microsoft to enter the race for more sophisticated search on the internet

 

In the last few years we have seen several companies and research institutions take up the battle on information flow on the internet and convert it into useful knowledge for the users around the world.

Google became in a short period of time the market leader of search engines and through its business model, creates a healthy return to its stock owners. However, things are changing on the internet. Users are changing as well, as they become more sophisticated and more demanding of what they want from the internet. This will require some development in how we do searches as well. Search for knowledge either its personal or corporate interests, has challenges as it stands today.

Companies are in need to do more sophisticated knowledge hunt in order to satisfy their business intelligence needs, and individuals are in quest for knowledge in areas like medicine, travels and other personal matters.

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The old days of SEO are gone. Just not too long ago, standard SEO practices would place a site in the graces of the major search engines. Let’s examine what these standard techniques are before I venture into the copywriting/ontological part of SEO.

-Clean code and use of a CSS. It is still imperative to write in clean code and avoid proprietary tags or server side extensions such as the ones created/required by certain web design programs. Use a cascading style sheet to reduce attribute clutter.

-Keyword density. The accepted parameters call for keyword presence on each page in order to rank well for the particular term. Too little density and the search engines will not rank the site well and too much will be viewed as spam.

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