OntoSearch

There are a lot of definitions of Web 3.0 going around. As can be expected, everyone defines it from their own perspective. It occurred to me that defining it from your own perspective is a pretty darned good way to describe what Web 3.0 is because it will connect information for us based on its knowledge of us. Supposedly it will allow applications to work intelligently to understand the meaning (semantics) of information and then connect us with this information based on its knowledge of us. Web 3.0 will be defined by each of us based on the main benefit it is providing us. I think of it as providing efficiency to the vast amount of information available on the internet in web pages, social networks, forums, etc. Connecting and combining information we need and want and saving us all the time we spend doing it manually.

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The most exciting integration story this year, in my humble opinion, is how semantic technology can be applied to silos. 

Until now, articles on this topic have been as rare as giant pandas. But recently, I’ve found a slew of articles focusing on how semantic technology can and is being used to tackle enterprise information problems. 

In fact, the spring edition of the PricewaterhouseCoopers Technology report is devoted to the semantic Web and semantic technology. It’s available for free download, but if you don’t want to read all 58 pages, ReadWriteWeb – which is quickly becoming one of my favorite sites – wrote a nice summary on how semantic technology can be applied to business data. 

Likewise, the recent issue of the Data Strategy Journal is devoted to semantic technology. 

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Given the popularity of blogs, and the importance of blogs in creating inbound links to your business website, you’d think that they’d already be equipped with perfect semantic web markup. But you’d be wrong. Of course, these errors aren’t going to make or break your business, but you’ll be ahead of the game if you’ll address some of the problems yourself. Here are 5 areas that you’ll want to address as you’re correcting the semantic web markup on your blog:

1. Page Titles. There’s no way to get around the importance of a page title as it relates to search engine rankings. Search engines take the contents of your “title” tag and put those contents in the search results that they display. Some blog platforms do a good job of handling page titles such that the page titles are displayed optimally within search engine results pages. But many times the platforms preface the page title with the name of the blog, which may or may not have any significance for an internet user, particularly if the name of your blog has little or nothing to do with the title of the page that your user is looking for.

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