January 15th, 2012 
Admin
When you design a website, it’s simple to focus on what your visitors are going to see. What you have to realise, though, is that you’re going to have another type of visitor with a completely distinct agenda: they’re not going to be looking at your pretty logo and they’re not going to be passing judgement on your background colour. What they’re looking for is the content and structure of your page.
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They’re the search engine spiders, and they are in control of probably the largest section of your traffic. You require to please these spiders if you want your internet site to be productive. Here’s how.
Make Your Structure Clear.
Resist the temptation to lay your page out in non-standard techniques: you want it to be quite clear to the search engine where the navigation is, where the content is, and where the headings are. As a rule, put navigation first in your page. Often use the heading tags (h1, h2, etc.) for headings and sub-headings.
Stay away from utilizing generic span and div tags and only making things clear to the user via CSS font sizes: instead, use each and every ‘semantic’ HTML tag that applies to your content. If you’re quoting a person, use the blockquote tag; if you’re posting program code, use the code tag. Search engines love this.
Keep Keywords Consistent.
It’s not typically worth deliberately saturating your content with keywords in hope of a higher search ranking – the engines have pretty a lot wised up to this tactic – but do make sure that your keywords appear consistently when they occur naturally. For example, for these articles, I have stuck with ‘website’ throughout, as suddenly writing ‘web site’ instead would bring down my rankings.
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HTML and Javascript.
It’s worth noting that search engines read HTML, but they do not, in general, read Javascript. That indicates that utilizing Javascript to insert text into your page is a bad concept if you want search engines to see the text. On the other hand, you may possibly want to have just the text in HTML and insert all the other parts of the page with [removed] this will tend to make your page appear much more focused, although you ought to be careful not to insert navigation links this way if you want the search engines to follow them.
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