OntoSearch

Web write-up marketing and article distribution strategies are quite essential components of a successful net advertising campaign, and could make or break those online businesses that are run on very modest budgets.

Numerous individuals can not afford the costs involved in pay-per-click (PPC) advertising, and have to rely on site and product promotion strategies such as search engine marketing, web directory exposure and web write-up marketing, of which article distribution to directories is a substantial component. Let’s have a look at what is involved in marketing and submitting articles, and what benefits they can supply you with.

Writing Articles

Writing articles, either for website content or for article distribution, is a skill, and significantly far more than merely writing a few paragraphs on the topic of your site. The construction of the summary, title, opening paragraph, body text, resource and even the keyword list makes a significant difference to your success or lack of it. Article research is also critical.

You have to learn what is required in every of these components of an article intended for distribution, while the summary and resource are not required if the write-up is to be utilized as content on your own web site. The use of keywords in each of these components is critical, as is the semantic relevance of the other vocabulary used to the subject of the article in general and to the keyword and title in particular.

These are learned abilities that inexperienced writers will be unlikely to have without instruction from established writers experienced in web write-up marketing and article distribution. Similar understanding is needed of what is needed with respect to distribution to write-up directories.

Article Distribution

The purpose of submitting articles for publication in a range of write-up directories, ezines and other on-line publications is essentially threefold:

a) To get backlinks to your web site and so improve your Google page rank. The benefit of the actual PageRank index is debatable, but links do enhance your chances of a high listing in the search engines.

The four primary search engines are Google, Yahoo, MSN an Ask, and all take backlinks to your web pages into consideration when calculating the authority of your web site, and the listing position of each page in their indices

b) To get clicks back to the link(s) provided in the resource section of the write-up where you are permitted to say a bit about your self and your web site, or offer more information on the subject of the article. There are particular methods in which the resource can be optimized for very best results.

c) To get exposure on Google by way of an article directory page containing the write-up being listed. It is possible to get page 1 exposure for the write-up containing your URL this way, and the far more submissions you make the greater.

A potential downside of web article advertising involving a large number of directories and ezines is not duplicate content but a sudden rush of links back to your web page. Google looks suspiciously on this, and it is far better to trickle-submit, spacing a submission to over 400 directories and ezines over between one week and three months. That’s proper, 3 months!

That doesn’t mean that you write 1 write-up and then wait three months before writing an additional. You can write 3 or four a week, but focusing on distinct keywords and different pages of your website. In that way you are trickling a significant number of articles focused on a selection of keywords and web pages into the system. You will benefit from links to pages deeper in your internet site than just your home page, and Google will reward you for it.

Duplicate content is less of an issue since Google appears to tolerate some degree of duplication for a even though in respect of article directory content, and you will get the benefit of duplicate submissions for various weeks prior to duplicates begin to fall off the listings.

Web article marketing and write-up distribution have to be carried out properly and authoritatively for it to succeed, but if you can achieve that then it is free of charge advertising and free exposure on search engines for which numerous men and women pay thousands of dollars. And that’s something everybody can use!