February 9th, 2011 
Admin
On page optimization refers to search engine optimization techniques employed directly in the construction of web pages.
However, it is essential to keep in mind that on page optimization is about far more than simply search engine optimization, it ought to be about optimizing the page for human readers.
When you do this, you normally make the search engines happy as well. It is crucial to provide visitors to your internet site with valuable content that makes them want to come back to your web site again and once more.
As well as ensuring your internet site is full of valuable content, it is important to pay attention to your use of keywords.
Stay away from keyword stuffing as not only does it make your site look unintelligent and unprofessional, search engines have caught on and you will be penalized for over using keywords.
The ideal is to use keywords naturally and sparingly. You want to use the keywords typically sufficient to attract search engine traffic but no far more than that.
Although traditional SEO identifies a keyword density of 2-7% as being perfect for on page optimization, changes in Google’s search engine operations indicate that a density of only 1-2% may possibly be preferable (and less complicated to read).
Make a list of commonly used search terms that relate to your subject and subtopics and sprinkle them throughout your website. Google’s latent semantic index (LSI) algorithm will also reward you for the use of similar phrases.
Keywords must not be limited to your page content. It is quite critical to contain your keywords in your page titles. Search engines identify the content of your pages largely on the words employed in your page titles.
With out the use of keywords in page titles, you will need to have a lot of external links pointed to that page to encourage site traffic.
When such as keywords in your titles, place them as close to the beginning of the title as feasible but be sure that it is readable. The page title is essential to on page optimization due to the fact it shows as the link in search engine results.
Every page of your web site ought to have its own unique,reasonably short page title which utilizes the major keywords for that page.
Bear in mind that search engines only enable a particular number of characters to display in search results. Do not use your keywords more than two or 3 times in your title; for most keyword phrases, once need to be sufficient.
When you read about “on page optimization” strategies, you will usually come across the term “meta tags”, even so due to the fact the use of meta tags has been significantly abused by spam the key search engines don’t give them significantly, if any, weight.
Most SEO professionals do not rely on the use of meta tags for on page optimization any much more.
Nevertheless, if you decide on to do so, only use the meta keyword and meta description tags and make sure that any word or phrase you list is really included on your page, otherwise it might be interpreted as spam.
On page links to other relevant internet sites can also add to your search engine popularity. Nevertheless, it is critical that the links you offer are genuine and are directed to websites with related content that adds value to your visitors.
On page optimization is not challenging to implement and provided you provide your visitors high top quality, relevant content, will greatly enhance your success with the search engines.
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