OntoSearch

Latent Semantic Indexing is all the talk now among Webmasters trying to keep up with the ever-changing Google indexing for web sites.

Initial of all what is Latent Semantic Indexing? Well it is a complex mathematical formula, but it is being utilized by search engines to help them establish what is the theme of the internet site.

It is now recognized that Google especially are giving far more significance to web sites that are closely themed, and this can be really effective for achieving a very good position in search engine results.
With the key search engines like Google, Yahoo and MSN seemingly changing their algorithms on a typical basis, it sometimes feels like you’re fighting a losing battle trying to maintain up with them. We’re all continually tweaking our sites and chasing links in a desperate attempt to grab, or hold on to, that elusive spot on the initial page of results for our chosen keywords, so is SEO actually worth the effort?

Well firstly if you have optimized your web site well, both by means of onpage and offpage optimization, and manage to obtain top rankings in the search engines, then you can get a great deal of free of charge visitors to your website, depending on how popular your keywords are that you are ranking well for. So yes of course in this instance SEO is most definitely worth spending time over.

The dilemma, nonetheless, is that if you are launching a new website and plan to get the bulk of your visitors from search engines, you might end up being disappointed because it can take many months prior to you even get close to achieving high rankings. This is particularly true of Google and Yahoo. MSN is less difficult to rank highly for, but this is negated by the reality that a lot much less people use MSN than Google and Yahoo.

This is why when I now launch a new website I’m focused a lot more on receiving visitors from other sources, and concentrating virtually solely on building my own list of subscribers. There are endless ways to start obtaining immediate traffic to a new website and start building your list.

I personally like to post in forums, write and submit articles to write-up directories and relevant ezines, pay for advertising in these same ezines, write and submit press releases, promote a squeeze page on traffic exchanges (if my website is related to making funds online), credit-based safelists (free safelists are a waste of time) and other list-building services. I also like to write free of charge reports and ebooks (containing links to my web site) which can be freely given away (and rebranded for greater distribution) creating a viral effect.

I still carry out the standard onpage search engine optimization strategies, and offpage methods such as acquiring keyword-rich text links from directories and other related sites, but I now no longer base my entire future profit model on obtaining top search engine rankings. My thoughts are that if they come they come, but whatever occurs as long as I maintain building a list of subscribers for every of my web sites I know that I can usually attain very good profits regardless of where I rank in the search engines.

It also eliminates any tension that can occur when the leading search engines change their algorithms. I’ve seen numerous instances of long-established internet sites whose entire livelihood relied on the traffic they received as a result of being at the top of the search engines, but who suddenly saw their sites disappear from the 1st few pages of results, wiping their profits out almost instantly. Some of these internet sites had no mailing lists either so they had no alternative profit model in place.

Hopefully you can see that although everybody wants top search engine rankings, it’s not the be all and end all, and certainly shouldn’t be utilized to base your entire organization model on. There are several successful sites online who couldn’t care less about SEO, and indeed are nowhere to be found in the search engines. They rely on other traffic-generating methods, such as viral advertising, joint venturing, or recruiting affiliates, for example, to create and grow their on the web enterprise.

To conclude, while it’s important to invest some time optimizing your web site and obtaining links for SEO purposes, spending a number of hours a day tweaking every page of your web site just to please the search engines is not a productive way to invest your time. Instead you need to be focusing on building your list of targeted subscribers, utilizing other a lot more immediate visitors-generating techniques where you can see outcomes very quickly, and not have to wait various months just before you’re ranking extremely in the search engines.

Just maintain adding excellent quality content to your site, and offering a reason for your visitors to return to your website. This ought to have the effect of boosting your search engine rankings anyway, without having to invest hours on SEO, since other internet sites will start linking to you automatically, and the search engines will usually reward your web site with a higher ranking if it is constantly updated with great content.
In this write-up I discuss regardless of whether it is genuinely worth spending hours on SEO, and examining whether there are other equally essential aspects of your on the internet business you ought to be focusing on.

Google when it visits a web page will not only look at the keywords included on a page, but will look at all the content to see the relevance of the content to the keywords.

This will assist search engines to better understand the overall theme of the page.

Assuming you have done some keyword research utilizing one of the keyword tools readily available, I personally suggest Wordtracker as I come across the results more reliable. What is the next step to make site pages much more closely themed?

The answer is to try to use as quite a few of the outcomes returned from the keyword tool in your content. This of course requirements to be completed so that the pages reads well of course.

Using this approach, search engines are in no doubt as to the theme of the web page.

Google uses LSI to associate words for classifying pages, as opposed to depending only on the keywords of the past.

Another use of latent semantic indexing is in helping Google in assessing the write kind of adsense ads to display on web pages.

To see what words Google thinks are related to a keyword for example, just do a search for any word with the ~ tilde key 1st. It is achievable to get a list from Google of related keywords.

Use their keyword tool, it may supply new words that haven’t been returned by the keyword tool you have used.

A list of outcomes will be returned that Google say are related to your keyword.

Now to get top positions in search engines, it will be crucial to contemplate latent semantic indexing simply because of the close theming of pages will result in higher rankings in search engines.

There is nothing complicated with utilizing latent semantic indexing for your web pages, it is a question of having closely themed websites with content that is related to 1 theme, so there can be no doubt as to the pages topic.

Another crucial point to contemplate is to make sure that you have the anchor text (the words in the hyper links) need to vary. It is a excellent concept to use different words related to your major keyword.

Do not have all the incoming links pointing to one page. By varying the anchor text this will not only get far more pages indexed, but will also aid with the theming of websites.

For example if your major keyword is seo, you could use anchor text like search engine, search engines, search engine optimization.
Very first of all what is Latent Semantic Indexing? Well it is a complex mathematical formula, but it is being used by search engines to support them decide what is the theme of the website.