OntoSearch

If you write anything for the Net, specifically “SEO” (search engine optimization) copywriting, and you’re not using LSI, you’re behind the times—and your competition.

Due to the fact Google and other search engines are utilizing LSI to determine the relevance of your words to your subject matter. This obviously determines how a lot visitors you can expect from search engine outcomes.

If you’re still utilizing old-fashioned keyword density analysis (KDA) to optimize your on-page elements, Google is way ahead of you. With LSI, Google and other search engines figure out what your page is about based on the other essential words you use, plus checks for words that commonly appear in other content related to your site—NOT by the percentage quantity you use your targeted keyword.

So what is Latent Semantic Indexing (also recognized as Latent Semantic Analysis)?

On a technical level, it’s computers using complex mathematical models to figure out what text in documents indicates. This article doesn’t pretend to explain the equations that make it work.

The real question is, what does LSI mean to us web content writers? How can or how need to we be utilizing LSI to make Google rank us higher?

Basically, LSI can use the other words in your page to support it figure out what your web site is actually about. This helps solve the difficulty of synonyms (where two or a lot more words can mean significantly the same thing) and polysemy (where 1 word can mean a lot more than one thing).

Also, using LSI, Google can compare the vocabulary of your page to the words utilized on all relevant websites—and all the books in its database. As a result, you’re compared against authority sites and the specialists who’ve written “real” books!

So how can you use LSI?

When you write, use your keywords in a natural way—and also all related and “expert” vocabulary.

If you’re writing about lemon pie instead of lemon poor high quality cars, make sure you contain the relevant vocabulary of pies instead of cars.

If you’re writing about Jaguar the car make certain you consist of the details that will distinquish it from jaguar the huge cat and Jaguar the Mac OS X personal computer operating system. Don’t just use “Jaguar” in isolation.

Contain relevant synonyms and other expert vocabulary.

With keyword density analysis you avoid synonyms and repeat the targeted keyword to reach the (supposedly) optimal density percentage.

With LSI, you consist of your main targeted keyword but as the top of a pyramid of synonyms and relevant expert vocabulary. The a lot more you write like an expert on a given subject, the higher you’ll rank.

After all, Google wants to give its searchers the finest, most expert web sites. So write with the vocabulary of an expert even if you aren’t 1.

What’s the 1st step?

Before you write anything, do keyword research—but not in the usual way. Think about synonyms. Common sense and your own basic understanding of the subject comes initial.

Then go to Google and put your main keyword into the search box with a tilde sign (~) in front of it. The results will then contain what Google regards as synonyms to your keywords—they’ll be in boldface sort.

Repeat with the synonyms you bring up.

Go to the top sites and look for the keywords in their meta tags and look for the expert vocabulary they use in their content.

Do the same ~Google search on those keywords.

Soon you’ll have a significant list of terms relevant to your primary keyword. Include as numerous of them as achievable in your sales letter or web write-up.

Of course, make every thing sound natural and well-written to your reader.

See you at the top of the search engines!