Search Engine Optimization? Come Again?

Some SEO ideas

1. Correct use of keywords

 

Integrate the search term in the title and the text itself. Varations on that search term may be used as well. Make sure that the entire looks natural and reads fluently. In other words, try to prevent a keyword density that is too high.

2. Search terms in the URL

Integrating search terms in the URL of your internet site can improve its search engine ranking. That is if that exact same search term returns in the internet site itself. If possible, try to mention keywords in subtitles and in the description and keyword tag. Even so, maintain your website’s content readable. Try adding a semantic touch to the text as search engines locate this aspect more and much more essential.

three. Content

The content of your website ought to be relevant and of high-quality. Updating your web site on a typical basis is without a doubt an asset.

 

4. Links

A sufficient amount of internal links is of wonderful significance to the general ranking of your website. Aim for a clear linking structure so that search engine spiders can simply crawl via the web site. All links must stay within 3 clicks from the homepage. Pages that have a lot in common must be linked.

5. Outbound links

Only link to high-top quality sites that are relevant for your site and that preferably have a high Google PageRank. This way, you make clear to the search engines that your site is helpful. Make positive, however, you don’t link to link farms or other spammers. When in doubt, don’t bother linking.

6. Link popularity

Link popularity is one of the most crucial factors when it comes to Google’s ranking results. The goal is to obtain as numerous incoming high quality links as possible. Maintain in mind that one way links are much more successful than reciprocal links. When you set up a very good site with a lot of relevant and exclusive content that is useful to surfers, then incoming links will come automatically.

7. Anchor text

Don’t forget to use anchor text! Inbound links must be connected to the website’s subject. Bear the accompanying text in mind and use diverse text links to prevent penalties due to keyword spamming.

8. A reliable server and service

As any other business, Google offers services (SERPs) that ought to be readily available 24/ 7. That’s why you must make sure that you have a very good and reliable server. When your internet site breaks down too often and is inaccessible to the search engine bots, this will effect your ranking in a negative way. When your web site breaks down for longer than 48 hours, you could be kicked out of the index, something you don’t want to take place.

9. Say no to duplicate content

Your site must have special content at all times. That means no copied fragments from other web sites. Duplicate text goes straight to Google’s supplementary index. Your web site will score less, or even worse, stop scoring for the chosen keywords or keyword phrases. An additional thing you ought to bear in mind is never to use the same meta tags or title within your website. This will also be seen as duplicate content.

Conclusion

Your overall SEO technique ought to be conform to what surfers and search engines expect: relevant and helpful data. In addition you must often be careful when linking to other websites.

Eddy Maerschalck
Conba

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