Latent Semantic Indexing (or LSI) has become the most recent buzzword among web master communities. There is already a mystique about the term, yet so couple of seem to understand it’s ramifications and the real benefit to any web site owner.
Back in April of 2003 Google purchased a business known as Applied Semantics, whose products included software based on it’s CIRCA technology. This technology understands, organizes, and extracts understanding from websites in a way that imitates human thought. The result is more successful data retrieval.
In the beginning, this technology was utilized to make positive that Adsense ads had been being correctly targeted to relevant sites. However, it was only a matter of time until the use of LSI technology was introduced to organic search.