At market analysis conducting, seo-experts need to investigate market activity of competitors without fail. It is required to correctly build own promotion strategy, to borrow successful competitors decisions and to avoid appreciable errors.
Nevertheless, those organization competitors who are known according to offline environment, not usually will be the competitors for a web-web site in the electronic environment. For example, for the manufacturer having his own web-site, it is simple to come across a rival between World wide web stores, but they could not interact at all in offline environment. Thus, in on the internet it is necessary to carry out additional researches to reveal direct web-web site competitors.
1 of the revealing methods, regardless of whether the internet site is competitive or not, is definition of its semantic kernel. I.e. on what keywords executed its promotion. There are distinct methods of a competitors key inquiries set definition. In specific, seo-specialists can see meta-tag «keywords», in that way having learned, on what keyphrases web-developers positioning themselves. Also exists an chance to define the anchor-texts of rival’s links by means of different seo services. And on the basis of it to add the data on its semantic kernel. Even so, applying the above-stated ways, there is an opportunity to make a mistake. Simply because the web-website promotion attempts for the specific keywords can not mean their success at all. And this internet site can be at the very first locations of SERP by absolutely other inquiries. Possibly, a lot more low-frequently. And precisely they will be that semantic kernel which in fact works at present.