Archive for the ‘Semantic Web’ Category

Why Quality Content Means More Sales

One of the factors that provides more traffic generation is the ease of being found by the suitable audience. The nodal point isn’t to appear in SERPs top ten -though it will obviously be a good thing for any site-, but to be listed with suitable keywords. This will immediately reduce bounce rates -the number of users who abort navigation in less than 30 seconds-, and will significantly increase conversion rates.

The best way to ensure our findability by a suitable audience is to provide relevant content for our keywords. Because of new semantic features present in search engines architecture, text relevance becomes crucial. For this reason, techniques such as stuffing, that is cluttering the text with keywords, and other black hat techniques like hidden text, and duplicate content have become pointless, apart from exposing the site to severe penalties by Google, including lowering to zero the Pagerank.


Limitations and Challenges in Effective Web Data Mining

Web data mining and data collection is critical process for numerous company and marketplace study firms today. Conventional Web data mining strategies involve search engines like Google, Yahoo, AOL, etc and keyword, directory and topic-based searches. Since the Web’s existing structure cannot provide high-quality, definite and intelligent details, systematic web data mining may support you get desired organization intelligence and relevant data.

Elements that affect the effectiveness of keyword-based searches include:
• Use of general or broad keywords on search engines result in millions of web pages, several of which are totally irrelevant.   
• Comparable or multi-variant keyword semantics my return ambiguous outcomes. For an instant word panther could be an animal, sports accessory or movie name.
• It is quite possible that you may miss numerous highly relevant web pages that do not directly include the searched keyword.

The most important factor that prohibits deep web access is the effectiveness of search engine crawlers. Modern search engine crawlers or bot can not access the entire web due to bandwidth limitations. There are thousands of internet databases that can give high-high quality, editor scanned and well-maintained details, but are not accessed by the crawlers.


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