OntoSearch

Search Engines, Social Networking web web sites, News web websites and quite a few other web internet sites are in existence right now simply because there is a significant user base that justifies their existence. No matter how tough web web site owners try, by adding photos, blogs, social profiles etc, the fact of the matter is that there is nothing personal, nothing human about content on the web. Business innovators such as Google and Microsoft are both actively seeking out new methods of “Humanising” the online experience. By that I mean giving the on the internet activity a the Human Touch. Natural Language Processing and the Semantic Web are two of the most prominent initiatives of the present times that are targeted at bringing more and more of the Human touch into the web realm. I spell human with a capital H (expect on this occassion) to illustrate the significance and an virtually will need for reverance of the really essence, the reason for the existence of the net – Humans. So how can one bring in the Human Element into the mix? The answer is not basic and it is not definite. Even so, I have a theory. Live Ambassador (a technology developed by Genesis Interactive), enables web web site owners to use real life models filmed in high definition video to add a Human face to their otherwise lifeless (no offence) web internet sites. The technology allows web web site owners to control how the internet site spokesperson is displayed on the internet site in terms of on-screen position, playback modes, playback intervals and also offers basic analytics showing total impressions and click-throughs on any particular Live Ambassador site spokesperson clip. Other than that, there are buil-in “attention grabbers” referred to as Live Spots that can be programmed to show up at any time during the clip and highlight particular elements on a web internet site to present a stronger, a lot more lively call to action.

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Introduction

Social networking websites may be defined as sites that allow users to build a profile that will be made public within an enclosed system. Social networking websites also allow users to display some of the other users they communicate with and they allow them to view lists of other members found within the system. It should be noted that the main purpose behind creation of a social networking website is to enable persons to avail pre-existing connections. Social networking websites have also been created for the purpose of initiating friendships between strangers. (Acquisti & Gross, 2006)

Users who join Social networking websites are required to make a profile of themselves by filling up a form. After filling up the forms, users are supposed to give out information about their personality attributes and personal appearances. Some social networking websites require photos but most of them will give details about one’s age, preference, likes and dislikes. Some social networking websites like Facebook allow users to customize their profiles by adding multimedia content. (Geroimenko & Chen, 2007)

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Wold wide web has undergone so numerous recent developments. After the web world has experienced so several issues like that of hacking, cross browser compatibility, there came up the need of some standard guiding principles which can resolve these problems. Keeping this in mind, W3C (World Wide Web Consortium) came into existence in 1994. The motto was “Leading the web to its full possible.. “. After that, the clean and logical HTML/XHTML for marking up the content, use of CSS where required, and single object document model for scripting became important.

Standards:

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